Recruiting new staff can be a challenge, especially when your company is competing against bigger, better funded competitors. With numerous companies searching for employees with a similar skillset, how can your business stand out?
While many employers make the mistake of thinking that it’s all about visibility and compensation, the reality is that staff – even people that are highly in demand – are drawn to jobs for a wide range of reasons.
By differentiating your company, offering a position that better matches your target hire’s needs and offer a competitive salary, you can stand out from the competition and attract highly capable, professional staff.
These five recruiting tips are designed for fast-growing companies in need of highly skilled staff in a hurry. If you need to hire to keep your startup growing, give them a try and see how your hiring process benefits.
Find out what your competitors are doing
Success in business is all about understanding your competitors. The most effective marketers know exactly which advertisements their competitors are running, while the most effective salespeople closely study their competitors’ sales pitches.
Recruiting is no different. By studying the hiring practices used by your competitors, you can learn about what they’re doing to stand out and attract capable and talented staff to their businesses.
Try following your company’s competitors on social media to learn more about their hiring process. You can also follow your industry’s publications and job websites to look for competitors’ listings and learn about the processes they use to find staff.
Offer perks that are desirable but hard to find
Many employers make the mistake of assuming that highly skilled professionals are primarily interested in a job’s salary. While money is obviously important, it’s rarely the most important factor of a job for most people.
From crushingly long hours to a nasty work environment, many well-paid jobs come hand in hand with unwanted side effects. As such, many people are more interested in the perks your company can offer than the amount of money each job pays.
Whether it’s the ability to work remotely or a unique work environment that your company’s competitors can’t match, stress the unique perks your company has to offer and you’ll attract interest from a wider range of skilled candidates.
Don’t wait for people to come to you – be proactive
Listing a job advertisement or posting a hiring notice to your company’s Facebook page isn’t enough. To attract a high volume of applications from skilled, in demand people, your company needs to take a proactive approach to hiring.
Whether this means working with a third-party recruiter or managing the hiring process internally, the key to finding and attracting high quality staff is to get out there and make hiring a dedicated process.
Although there are costs associated with hiring a recruiting firm to find staff, the shorter hiring period and greater level of access to skilled people often makes it a very cost-effective option.
Stay on top of the current hiring environment
Do you know the market rate for every important position in your industry? Have you kept up to date with the latest major hires in your marketplace? Stay on top of your industry’s hiring environment and you’ll find it easier to attract staff.
This technique is often easily achieved by following your competitors using social media and hiring websites. As well as monitoring their strategies, look at salaries and other important information that helps companies in your industry hire.
By monitoring your industry’s hiring environment, you can also stay aware of the perks and benefits that are offered by most employers. This makes it even easier to differentiate your company by offering better benefits and work arrangements.
Clearly define the position’s needs and skills
No amount of hiring techniques will produce good results if the role you’re hiring for isn’t clearly defined. Offer too vague a job description and you’ll often end up with hundreds of applicants, none of whom are truly suitable.
Before you implement any of the techniques listed above, make sure the role you’re hiring for is clearly defined. The skills your company is searching for should also be clearly defined and listed, resulting in no ambiguity for potential staff members.
The clearer you are in your company’s needs, the clearer your applicants can be in defining and explaining how they can help you. This makes the process of recruiting new staff easier for your company and much more straightforward for applicants.