How to Create an Amazing Company Culture to Inspire Employees


Do people love to work for your company? There are certain companies – from tech industry giants like Apple to companies such as Southwest Airlines – that stand out from their competitors for their culture of being great places to work. For many people, compensation is the biggest source of motivation. Money can be a huge motivator, particularly in results-driven jobs such as sales, where a bonus or a commission can often significantly exceed an employee’s base salary.

In other fields, however, it’s often culture that motivates and inspires employees to achieve their best. From Google’s “Don’t Be Evil” to Facebook’s “Move Fast and Break Things,” some companies have a culture that truly attracts the best in people.

Creating such a culture for your company – whether you operate a small business or a rapidly-growing company – is often the key to attracting and retaining people and inspiring them to do their best work.

In this guide, we’ll share four strategies that you can use to create a company culture that brings out the best – from immense focus to incredible results – from your team and makes your company a fantastic place to work.

Don’t just have goals – have a company vision. 

Many companies are driven by goals – short-term sales targets or one-off objectives that motivate and inspire people only for the short term. Successful companies are driven by visions – a long-term idea of what the company could become.

A great way to improve your company’s culture is by transitioning from a mindset of achieving goals to one of achieving your vision. Break your vision down into smaller, more easily achievable goals and you’ll inspire and motivate your employees.

From Facebook’s dream to become the world’s largest social network and connect everyone to Nike’s vision of becoming an inspiring sportswear company, all of the world’s most successful companies have been driven by vision, not just by goals.

Acknowledge every staff member’s contributions. 

People naturally enjoy spending time in environments in which they’re rewarded and recognized for their successes. One of the best ways to improve your company culture is by focusing on acknowledging people’s contributions to a greater level.

From innovative ideas to new product concepts, give staff time to be creative and “play” as well as work. Google, a company famous for its culture, gives its team an ample amount of creative time that’s often led to the creation of new products.

The creativity of your employees is often difficult to harness if they’re constantly focused on achieving short-term goals. Give them time to be creative and remind everyone of their contributions and you’ll motivate and inspire your team.

Structure your company around its key priorities. 

Every company has key priorities, and these priorities should always be its focus when it comes to structure. In large companies with multiple divisions, the way in which your company’s divisions are structured can have an effect on its culture.

Apple, for example, is famous for its focus on design. The reason for this focus on design is its structure – unlike other companies, in which design is just a division, Apple’s design department reports directly to its CEO and senior management.

Structure your company around its priorities and emphasize the aspects that are most crucial to achieving its vision. This way, your company’s culture will always revolve around the values, skills and talents that are most important to it.

Create a collection of company values to live up to. 

The world’s most successful companies aren’t just driven by great products and effective management – they’re often driven by a series of values that all people involved in the company are expected to live up to.

Values are a huge part of culture, and setting clear values for your company is an excellent way to make sure that all of your employees – from new hires to senior management – are on the same page regarding its vision and priorities.

From ethics to creativity, put your company’s priorities and values to paper and create a list of values for your company to live up to. Values drive culture and the right values can build a wonderful culture for your company and its employees.